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If you’ve been following my content, you might remember in the last livestream we touched briefly on the biography niche — a topic many of you had questions about. In today’s blog post, we’ll take a deeper dive into this ever-relevant niche. We’ll discuss its advantages, disadvantages, and the current state of biography blogging, especially in light of recent SEO updates from Google.
Whether you’re just getting started with blogging or already running a news or niche website, this post will help you decide if working in the biography niche is the right move for you in 2025.
Why the Biography Niche Still Works
The biography niche is what I like to call an evergreen niche — it has always worked and likely always will. People will always be curious about celebrities, influencers, politicians, athletes, and other public figures. Whether it’s in text form or video, biographical content consistently attracts traffic.
If you’re thinking about entering this niche, here’s why it’s still going strong:
- Consistent search demand: People constantly search for names of trending or rising personalities.
- Ever-evolving keyword pool: Every new celebrity, viral personality, or contestant from shows like Bigg Boss opens up new opportunities.
- Multiple keyword angles: A single person can give rise to 10+ keywords — name, age, height, girlfriend/boyfriend, family, net worth, education, etc.
Real-Life Case Study: StarUnfolded
Let’s look at a real example — the website StarUnfolded. This site has been around for over 11 years and has built solid authority. At first glance, its homepage doesn’t scream “biography site,” but once you dig in, it’s loaded with biographies and is pulling in around 2.4 million monthly visitors.
Here’s what we can learn from StarUnfolded:
- Longevity matters: Over time, they’ve built strong topical authority in the biography niche.
- Smart diversification: They’ve recently added an “Interviews” section, though it’s still under development.
- Focus on Indian personalities: Their primary traffic comes from India, and they mostly cover Indian celebrities.
Despite being a well-established site, StarUnfolded’s traffic has seen some fluctuations, possibly due to Google’s latest updates. Let’s explore how those updates impact the biography niche.
How Google’s Updates Have Changed the Game
Recent core updates by Google have given more visibility to high-authority domains. For example:
- Wikipedia
- IMDb
- News portals with strong domain authority
Even if your keyword research tool shows low competition for keywords like “Elvish Yadav age” or “Elvish Yadav height,” the actual SERPs tell a different story. You’ll often see Wikipedia or IMDb ranking in the top 1–2 spots. That’s because these sites have strong topical authority and trust signals.
However, not all is lost. On specific variations like “Elvish Yadav height,” StarUnfolded and other biography blogs still rank well. This suggests that long-tail keywords and specific attributes still offer ranking opportunities for new or mid-level sites.
The Strategy: What Works (And What Doesn’t)
❌ Don’t:
- Target very old or already well-covered celebrities (e.g., Shah Rukh Khan, Salman Khan).
- Copy-paste generic data — you won’t outrank high-authority sites.
- Expect instant traffic without consistent effort and smart content planning.
✅ Do:
- Focus on rising or trending personalities — people who are just starting to get popular.
- Monitor Google Trends daily to spot who’s gaining attention.
- Create content around multiple angles for one person:
- Age
- Height
- Family (mother, father, siblings)
- Relationship status
- Net worth
- Education
- Hobbies
- Use multiple images — get them from verified social accounts (with credit).
- Make fast indexing a priority:
- Use Google Discover optimization
- Create Web Stories
- Focus on smart internal linking
Hidden Players in the Biography Game
Interestingly, many product or service-based brands have started adding biography-style blog content to their websites. Why?
- To build authority
- To get initial traffic
- To tap into trending search queries
You might come across an unknown product website, only to realize they’ve added a blog section with celebrity bios. They’re doing this not to build a biography site, but to leverage traffic and increase brand visibility. It’s a smart move!
Key Advantages of the Biography Niche
- Endless content supply: Every new influencer, actor, sportsperson, or viral sensation becomes a new topic.
- Quick wins through trending personalities: If you’re quick to publish, you can get indexed before larger sites catch up.
- High user interest: Fans love to know personal details — even if the data is basic or obvious.
- Opportunity to reuse content structure: The template-based nature of bio content makes it easier to scale.
Disadvantages You Should Know
- High competition for big names: Wikipedia, IMDb, and news sites dominate.
- Short-lived spikes: When someone stops trending, the search volume drops quickly.
- Constant content monitoring: You must be alert for trends, show launches, controversies, and viral events.
- Authority limitations: If a large site covers the same topic, your rankings may drop unless you’ve already built strong topical authority.
- Content duplication risk: Everyone writes similar bios; standing out becomes a challenge.
Smart Tips to Stand Out in the Biography Niche
- Work on topical authority: Keep covering people from the same field or category (e.g., influencers, TV contestants, singers).
- Be the first: Speed matters. Publish bios before they go mainstream.
- Add original insights: Include things not found on Wikipedia — like social media reactions, exclusive interviews, or fan interactions.
- Leverage social media: Share bios on Instagram, Reddit, and X (Twitter) using relevant hashtags and fan groups.
- Use tools like Google Trends and YouTube Trending to get real-time content ideas.
Should You Start a New Biography Website in 2025?
Yes — but with a twist. Don’t just create a site to cover the big names. Instead:
- Build around a specific angle or category (e.g., social media influencers, regional stars, reality show contestants).
- Combine news + biography + entertainment.
- Stay fast, consistent, and experiment with different formats — blog posts, web stories, and reels.
Also, focus on low-authority SERPs where Wikipedia and IMDb are missing, or where you see regular blogs ranking on the first page.
Final Thoughts
The biography niche is still very much alive in 2025. However, it’s not as easy as it once was. With smarter Google algorithms, high-authority sites dominate general bios, but there’s room for growth in the right corners — especially with rising personalities and long-tail keywords.
If you’re planning to dive into this niche:
- Use Google Trends daily
- Target newer personalities
- Build topical authority
- Publish fast
- Experiment with multiple formats (stories, reels, visuals)
So yes — the biography niche is worth it, but only if you’re strategic, fast, and consistent.
That’s it for today’s post on Anushop. See you in the next one — until then, thanks for reading!